Beiträge Tag: Content

May 28, 2022
TF*IDF Analysis: explanation and guidance

To achieve top rankings on Google and other search engines, keywords have been relevant for many years. It has long been insufficient to increase the keyword density for certain terms - in the worst case, this even leads to devaluation. With the TF*IDF formula a complex alternative of term weighting is available, which everyone who wants to do SEO should deal with. I will show you how the TF*IDF analysis works and introduce you to some analysis tools.

Artikel lesen
April 17, 2022
Top 9 SEO Myths 2022: What is really true?

When it comes to the topic of search engine optimization (SEO), myths and strange advice are not far away. Since the Google algorithm is not and never will be 100 percent known, SEO experts and marketing professionals quickly come to different conclusions and advice. Some SEO myths persist. In the following I will show you which myths prevent your success in online marketing.

Artikel lesen